You know you need to be online. Your customers are online and you need to be right there with them. But you've got orders and invoices and staff and meetings and on and on. There's so much you have to do to run your business. So writing content for your website and social media is pushed further and further down the to-do list. So what do you do? You hire a copywriter. (Ahem, me.)
Here's why: you need great content to set yourself apart from your competition. But you simply don't have time. A copywriter not only has the time but the expertise and skill to craft content that is not only incredible but valuable and relevant. This frees up you and your staff to focus on other aspects of your business.
Here are six more reasons you need to hire a writer. Like, today.
Writing isn't your expertise
Everybody writes. (Trademark: Ann Handley) Not everybody writes well. And more often than not, you will know if you have an aptitude for writing. If writing is not your thing, you don't want to risk publishing low-quality content. A writer will provide you with expertly-written pieces that will help you stand out among your competition.
Writers can add a unique perspective
Writers, especially freelancers, often produce content for a variety of industries and business. We spend a great deal of time researching each industry and business in order to produce the highest quality content. The more content we produce, the broader our knowledge base and experience becomes. We are able to pull from a variety of resources, writing styles and information in order to give you the best content possible.
Writers understand the importance of story
In content writing, the ability to tell a story is essential. No one wants to hear a list of reasons why they need something in their life. No, they want to be involved in a story. And there is a story in every business and industry, no matter how mundane it may seem. We know how to use our design savvy, wordsmithing expertise and storytelling skills to make your audience fall in love, laugh and cry. We know how to write for your audience so they convert from strangers to customers.
Writers write for your audience first and Google second
A trademark of a good writer is how to write for people first and search engines seconds. We understand how search engines work and that it's people who read the content. The search engines just find it. Ultimately, we understand that people sell to people and your content needs to reflect that. It needs to be high-quality, trustworthy and something that a person consume. We use our knowledge of keywords, SEO and common sesnse to create content that your audience and Google will love.
Writers are grammar experts
Spell check isn't going to cut it. Between the high expectations of your audience and search engine algorithims, there is no room for errors in grammar, spelling and syntax. We are fierce editors, keen to snuff out any grammar mistakes. We are also well versed in writing styles like AP Style and best practices for each piece of content.
Writers are often more than writers
You'll find that many of us offer social media marketing, email marketing and branding consultation as part of our services. I do this for a very specifc reason: we get how everything fits together. A tweet is not just a tweet. A Facebook ad is not just a Facebook ad. Everything works together to tell your brand's story in the best way possible. Because we have a high-level view of your content, we can identify the gaps in your current content and help you capitalize on opportunies.
And the more we work together, the better your content will be because we will speak in your voice naturally and start to live your brand. And that, my friend, adds a great deal of authenticity and authority to your brand story.
Have I convinced you? Are you ready to hire a writer? Let's talk.