5 Reasons A Business Coach is Your Best Investment Yet


You’ve invested everything you have into this, your baby. Your passion project and the thing you love most is built on all-nighters and the last dollars in your savings account. You have given your small business everything you’ve got. Now you wait. And while you wait for the storm, clouds of fear roll in. Then, it starts to rain the doubts every entrepreneur dreads.

What if I fail? What if I’m not ready? What if I’m doing it wrong?

It feels like you’re flying blind into an abyss of unanswerable questions. And you are. Lucky for you there are some secret weapons to help you on the rollercoaster of Entrepreneurship. The first being…


A Business Coach is like having a silent and zero equity partner. Your coach is trained to focus on the individual (you!) who runs the business, not the business itself. They are adept at raising an entrepreneur’s self-awareness, pinpointing what lights them on fire and fan their flames into a wild fire of creative strategy. The job of a business coach is to transport their client outside of their comfort zone to achieve results they never dreamed of as a solopreneur.

Not convinced? Here are five reasons a Business Coach is your best investment yet.

A Business Coach can give you the competitive advantage

Business can be cutthroat, but no one is doing what you do the way you do it. A Business Coach will focus on what makes your business unique by identifying your core values. Your core values are the reasons you do everything you do – they are the foundation of what you stand for. When you are able to act from a self-aware position, you will generate business from a place of honesty and authenticity. Who will be moved by your business when you’re honest and authentic? The clients you WANT. The business and projects you WANT. You will live the life you WANT.

A Business Coach identifies blind spots, strengths + weaknesses

A Business Coach listens deeply to what you say, but also to what you omit. They are like curious children with an incessant “why?” Business Coaches are able to pierce through the stories you tell yourself to reveal the hidden thought patterns that hold you back. For an entrepreneur to be successful, they must be willing to explore the areas of their business that are not only flourishing but withering. A Business Coach acts as a flashlight illuminating the darkest corners of your life that you dare not go alone. They provide an entrepreneur with a better vision to see their own solutions.

A Business Coach provides crystal clarity on your goals

The entrepreneurial mind is a beautiful web that catches and weaves ideas into existence, and so you started a business. That’s a completely different job to your creative work and now you’re tasked with running an administrative ship in order to share your work. That’s a lot of pressure! A Business Coach can help move you to intentional strategic action, and prioritize your needs to drive business, and support sustainable and purposeful growth. What do you want to achieve and how can we get you there?

A Business Coach holds you accountable

As an entrepreneur, you already have a blossoming creative mind but how is your execution? Entrepreneurs are their own bosses and report to no one, so it can be easy to fudge deadlines. A Business Coach acts as a reminder for the promises you make to yourself. A Business Coach does not give you the luxury of promise-breaking, but they do not judge you if you miss the boat. Rather, a Business Coach uses accountability as one more opportunity to get you crystal clear on what REALLY matters.

A Business Coach helps you get unstuck + find motivation

Creatives are sorely aware of the mental roadblocks that come with sharing pieces of their soul. Sometimes the well runs shallow and you need a top up. A Business Coach is equipped to ask you powerful questions and offer up space to explore: “what’s really important to you?”, “What beliefs do you hold that limit you?” These questions have the potential to open Pandora’s box and bring you to inspiration you never thought possible.

Having a Business Coach is like having a best friend who is 100% focused on making you the most self-aware, successful and best version of yourself.

Business coaches create a playground for you to dabble in ideas you may not feel comfortable exploring with loved ones — for fear of judgment or unintentional discouragement. Coaches aren’t afraid to tell you the hard truths and will challenge you in new ways to keep you moving towards your bigger picture.

A Business Coach can be your business’ secret weapon, the rabbit up your sleeve, your greatest ally. Who wouldn’t want that?

About The Author

Kimberley Dawn is a professionally trained and certified Small Business + Life Coach through The Coaches Training Institute.

She works with Trapped Professionals, Creative Entrepreneurs + Small Business Owners to help them take positive action in their lives and businesses. Kimberley Dawn co-creates strategic + meaningful roadmaps to guide clients through the minefield of entrepreneurship.

Kimberley Dawn can help you feel like you matter. Because you do. She can help you build something that matters. Because you can.