YYC Girl Gang Presents: How To Develop an Audience-Centric Marketing Plan with Bourbon & Honey Co.
Jan
22
6:30 PM18:30

YYC Girl Gang Presents: How To Develop an Audience-Centric Marketing Plan with Bourbon & Honey Co.

We live in the era of the “audience.” With the proliferation of social media and instant access to the internet, publishing for and creating content for an audience has become so easy.

Consumers also demand more transparency, relevancy and connection in their relationships with brands. Whether you’re building a photography studio, jewellery design company or social media consultancy, how you market your business must be built for – and with – your audiences.

It goes beyond merely thinking about them in our marketing, but involving them in their own marketing. This gives your audience a seat at the table in your business and builds an intimate relationship with.

Details

  • Date: January 22, 2018
  • Time: 6:30-9:30 PM
  • Location: Last Best Brewing & Distillery (607 11 Avenue Southwest Calgary, AB T2R 0E1)
  • Cost: $35

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The Rising Tide Society Tuesday's Together: A Social Media Plan That Works, But Without The Overwhelm
Jan
16
6:30 PM18:30

The Rising Tide Society Tuesday's Together: A Social Media Plan That Works, But Without The Overwhelm

Social media is a powerful way to share our business with the world. It has the power to launch and sustain businesses, but it can also lead to burnout and feeling overwhelmed. 

In this hands-on workshop, we will be diving into creating a social media plan that is focused and strategic but can be managed without feeling overwhelmed.

We will be talking about:

  • WHY you use social media;
  • WHO you are trying to reach; and 
  • WHAT the heck you post

Details

Date: January 16, 2018

Time: 6:30 - 8:30 PM

Location: HustleCo Workspace (B25 - 6020 2 Street S.E., Calgary, AB T2H 2L8)

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