Buying decisions are made emotionally. They are made through stories, experiences and connection.
And today’s consumer demands more. More personalization. More transparency. More relevancy. They want to be heard, known and cared about. They want an exceptional and memorable experience.
At Bourbon & Honey, we take an customer-centric approach to marketing. We focus on your customer. We use every tool in our arsenal to find them, understand them and start building a relationship with them. (Not sure what a customer-centric approach is? Read this blog post to learn more.)
We are connectors. We are rooted in insights and data, guided by focused strategy and fueled by strong creativity (and too many cups of coffee).
Here’s how we can help...
Every successful marketing plan starts by learning. We learn about our audience, our organization, our positions and the breadth and depth of our expertise. We turn learning into insights that lay the foundation for an awesome customer experience. We do this by developing customers surveys, analyzing industry research and setting up social listening programs.
We believe in an "audience first; marketing second" philosophy. To market effectively to your customer, you have to learn about them. We help you get to know your customer and being to nurture a relationship with them. We will create customer surveys, set up interviews, analyze audience patterns and trends and design customer profiles.
A good experience starts with a good road map. We will help you develop the core infrastructure to set your marketing on the right path - mission development, goal setting, tactical plan and measurement strategy.
Customer Experience Design
Customers today demand an exceptional experience. Companies that deliver an average and expected experience are left behind. We evaluate your customers' current experience, define each touch point and design an experience that will delight your customers.
We have an expert team of writer, strategist and designers to write irresistible web copy, design stunning visuals, develop authoritative blog post, build compelling sales sheets, create incredible social media posts and any other piece of content you may need.