What are Instagram Pods and How Do They Work?

instagram pods

One of the reasons I love using Instagram to grow my business is there are a few secret features that are amazing at driving those engagement stats up. Pods are an awesome Instagram feature that boost engagement and allow you to really connect with other people on the network. (And beat that annoying algorithm.)

In this post, I am going to talk about what an Instagram pod is and how you can use one for your business or personal brand.

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Feature Friday: True Buch

Business, Feature Friday, YYC

If you have ever been to a music festival, event or out for coffee at Rosso, you may have heard of True Buch. I first met Louisa, one-half of the dynamic duo at a Stampede Breakfast. I had no…

reasons you need to hire a writer

6 Reasons You Need to Hire a Writer


You know you need to be online. Your customers are online and you need to be right there with them. But you’ve got orders and invoices and staff and meetings and on and on. There’s so much you have…

ideas for next blog post

12+ Ideas for Your Next Blog Post


In an age where content is everywhere, producing relevant content is all the more important. And as a writer, I get it – writer’s block can be tough. Sometimes it takes more energy than it seems worth it to…

feature friday

Feature Friday: Stax Cycle Club

Feature Friday, YYC

So the thing about spin is – at least for me – when you find an instructor you like, you follow them around. I’ve been following a couple of my favorite instructors around the city from studio to studio,…

Good Bye, January. Hello, February.

(re)Fresh, Business, YYC

How is it February already?? It seems like yesterday I was celebrating New Year’s with my family. If you are new to the blog, I recap what’s been happening in life over the past month and preview what’s coming…

facebook group

A Step-By-Step Guide To Setting Up a Facebook Group


Are you in a Facebook group? No? You probably should be. First, what is a Facebook group? A Facebook group is a place where people gather on Facebook to communicate information, share interest and even conduct business. They are…

feature friday

Feature Friday: Lilacs ‘n Wood

Feature Friday, YYC

What do your greeting cards look like? Probably paper, right? Masha, the entrepreneur behind Lilacs ‘n Wood decided that her greeting cards needed to be something, well, different. Introducing the wooden greeting card. Handlettered with love and care, these…

How To Create a Brand Style Guide


Ask any blogger, social media manager or content marketer what matters most in their editorial strategy, and you’ll likely hear, “Consistent and valuable content!” Forget frequency for a minute. When it comes to content, consistency is key. So, um,…

finding your brand voice

Finding Your Brand Voice: 3 Simple Steps


What is your brand voice? Here’s what I want you to do. Imagine your business has no logo or tagline. Will your customers know your brand through your content? Will a stranger understand who you are, what your business…